Our Story

Our Mission
Feed People’s Lives with Mas!! It's our purpose and the reason why we are in business. It's how we make a difference in the world and help people get a little more out of life. That's the spirit that drove Ken McGruder to found KMAC Enterprises back in 1964. Ken began on the KFC side first, and then partnered with Kenny King to move into the Taco Bell system to make KMAC one of the largest Taco Bell Franchisees in the country today, and that spirit lives in the heart of our organization today.

Our Vision
To not only be the Premier Taco Bell Operator but also the Premier Taco Bell Employer!

Statement of Values – We Are H.U.N.G.R.Y for Mas!
  • Helpful – because we are Customer Maniacs!
  • Understanding – we make sure we understand the Lives of our Guests and our Teams!
  • Never Follow – because we always strive for Breakthrough!
  • Grateful – we are passionate about Recognizing our Teams!
  • Relentless – we strive to be the Best at everything we do
  • Youthful – we are inspired by youthful spirit and believe that everything is possible!