Our Story

Our Mission
Feed People's Lives with Mas! It's our purpose and the reason why we are in business. It's how we make a difference in the world and help people get a little more out of life. That's the spirit that drove Ken McGruder to found KMAC Enterprises back in 1964. Ken began on the KFC side first, and then partnered with Kenny King to move into the Taco Bell system to make KMAC one of the largest Taco Bell Franchisees in the country today, and that spirit lives in the heart of our organization today.

Our Vision
To not only be the Premier Taco Bell Operator but also the Premier Taco Bell Employer!

Statement of Values - We Are H.U.N.G.R.Y for Mas!
  • Helpful - We serve others with an "I can do that" attitude. We aim to surprise and delight and resolve issues respectfully and compassionately.
  • Understanding - We strive to understand and deliver on the needs of our customers, each other and business partners.
  • Never Settle - We aim to make the customer experience better at every visit and always stay true to our core value of serving safe, high quality food that's craveable and affordable.
  • Grateful - We say thank you and mean it. We are passionate about what makes each of us unique to each other and our customers.
  • Relentless - We strive to be the best at everything we do and we don't let anything get in the way of doing what is right. We make sure everyone feels welcome and included.
  • Youthful Spirit - We are an active part of our communities. We believe in all people, are inspired by tomorrow's leader and help them pursue their passions and dreams.